Maximuscle has been around for over 10 years. The company was started by Zef Eisenberg, an expert in sports nutrition. Maximuscle mission is to help you see that your personal goals, both appearance and performance are possible with committment, hard work and knowledge.

Maximuscle is Britain's top provider of sports nutrition. A fast growing company, Maximuscle's R & D focus enables effective formulae to be developed, that produce maximum results. The combination of tasty, safe and scientifically proven products that are readily available have helped Maximuscle cement its position of the #1 sports nutrition supplier in the UK.

Over the past 10 years Maximuscle has been on top of its industry. Spearheading initiatives to help nutritional products become mainstream and easily accessible, Maximuscle reputation of quality, effective products have helped improve the reputation of sports nutrition goods in the industry. The Maximuscle range do exactly what they say - be it muscle gain, fat reduction, improved recovery or nourishment.

Maximuscle works, and they tell you how. Education is important to Maximuscle - they want you to understand what is in their proucts, how they work and what they do. Maximuscle's range of products are guaranteed. That is becasue they have been tried and tested many times over. The range of flavours means there is a tasty Maximuscle solution for almost everyone. Maximuscle will do all in their power to help ensure you hit and exceed your phisique and/or fitness targets.

Having gone mainstream, the Maximuscle range is now widely available - from specialist gym and elpth shops, to gymnasiums themselves, to national superstores such as JJB and Argos, and online (See above).

The endoresment of Maximuscle by many world class athletes, clubs, coaches and sporting bodies is a true sign of the effectiveness of the Maximuscle range. Almost all people using Maximuscle products see the potential of their safe, high quality nutritional products very quickly.

Full time body builders still act as the ultimate endorsement of Maximuscle. Their physiques have helped bring Maximuscle, and sports nutrition into the mainstream. It's no longer just about bodybuilders though. Nowadays footballers, climbers, swimmers, runners and bikers all benefit from Maximuscle. It's for this reason that you will see a larger presence of Maximuscle in well known gyms and health clubs e.g. LA Fitness and Esporta. They know that their customers that see good, fast, safe resultswill be their customers for longer.