What are the mega trends driving this home business opportunity forwards?
Growth in interest in natural products as people want to feel better, recover from sport quicker and live longer, for example. A trillion dollar market.
Baby Boomers – 1/3 of the world’s population is turning 50. They want to stay younger, longer and they are buying the products to help them. They want financial security and they will continue to seek out profitable business ventures!
Half the population overweight due to heavily marketed carbohydrate based snacks, soft drinks, processed foods and fast food. Food companies make the highest profit margins on these products. For example, in the UK 1 in 4 people are now obese, according to the national audit office. And the UK is probably 10 years behind the USA where there is a diabetes epidemic. What about your country?
Unique Harvard Business School lectured business model not to be compared to any other model.
Growth in acceptability and usability of the internet. It is EXPLOSIVE! Do you know anyone that hasn’t bought something online?
Residual income, to replace diminishing pensions. An increasing need to take responsibility for pension provision oneself
Government legislation- with increasing responsibility of the individual, tax advantages of working from home, and getting people off the busy roads.
Desire for people to have control and of their lives. Job security no longer exists
Work from home lifestyle, appeals to so many
Choosing the hours you work and who you work with
The Wellness Market is expected to grow 5 times in the next 8 years, so THE GROWTH MARKET
60‘s Fast Food
70‘s Real Estate
80‘s Home Electronics
90‘s PCs, Mobiles & The Internet
Now Wellness!
According to the WHO approximately 1.6 billion adults worldwide are overweight. With the Wellness Industry now projected to grow very rapidly, Herbalife's product range including weight management programmes, energy drinks, sports supplementation and cardiovascular health represents one of the outstanding health industry opportunities of the decade.
In his best selling book "The Next Trillion: How the fortunes of the new millennium will be created in the Wellness Industry", Pilzer exposes the truth about why half the developed world population is unhealthy and overweight, how we have become caught between the economic interests of the trillion-dollar food industry and the trillion-dollar healthcare or "sickness" industry. "We are starting to see the emergence of a wellness distribution business... a business of people who educate people about products and services that will improve their health and develop customer relationships and then people will go back to their distributor of that product for more and more information on food and health"
Under the leadership of new CEO Michael O Johnson who previously spend 17 years helping the Disney brand go global, its stock has trebled on the New York Stock exchange in the last 4 years. High profile media advertising combined with powerful market and society trends indicate that this brand is set to become a household name all over the world. Would you have got involved with Microsoft or Apple if you had been able to predict its phenomenal growth?
Herbalife now sponsors more than 112 sporting events and 30 individual athletes worldwide as part of its commitment to promoting a healthy active lifestyle.
