Direct Line Insurance - Car Insurance, Travel Insurance, Home Insurance and
Life Insurance
About Direct Line Insurance
The story behind Direct Line Insurance is a fascinating one,
and a good lesson in modern day Business Practise! Despite really coming to the
fore of peoples minds in the 90's, Direct Line Insurance was actually founded
back in 1985 selling just a solus insurance product - Car Insurance!
However, they were fairly revolutionary in the way they marketed that one
product, they only used the telephone to do business. Direct line Insurance was
the first company not to rely on a high street prescence to maximise their
customer acquisition.
Although seen as a gamble, and many industry experts believing they wouldn't
be able to survive without the critical mass that they deemed the high street to
bring, something was obviously working for them, as 23 years later they boast
eviable stats - multinational operation across Germany, Spain and Italy, a
thriving online prescence and a still growing telephone operation and in excess
of five million customers across a broad range of financial products.
The company is keen to point out that their success is mainly attributable to
several factors - customer service being key, which is delivered through
industry leading training - in itself demonstrating a real belief in their staff
- this coupled with competitive rates on their products and a great range of
products and services has enabled Direct Line Insurance to see continued growth
and have a market dominance in the new millenium!
So what do Direct Line Insurance Offer?
- Direct Line Car Insurance
- Direct Line Home Insurance
- Direct Line Travel Insurance
- Direct Line Life Insurance
- Direct Line Pet Insurance
Why Use Direct Line Insurance?
The insurance marketplace is mega competitive these days, with so many deals
its hard to imagine why one provider is better than another. Direct Line
Insurance is in the top 3 of insurance companies for two main reasons as far we
are concerned - firstly its customer service is spot on. You can phone or email
them with any problem or query, and you can be assured you'll get a speedy
response with relevant information.
Secondly, their premiums are VERY cmpetitive. Unlike some other big brand
names, Direct Line Insurance do not rely JUST on their brand, they know they
must give value for money, or the insurer seeker can just as easily go
elsewhere.
And Finally...Direct Line Insurance Offers
General Insurance products are underwritten by Direct Line
Insurance plc which is authorised and regulated by the Financial Services
Authority. Registered office: 3 Edridge Road, Croydon, Surrey CR9 1AG.
Registered in England and Wales no. 01810801.
Links:
AA
Car Insurance
AA
Home Insurance
AA
Breakdown Cover
Tesco
Car Insurance
Tesco
Home Insurance
Tesco
Pet Insurance
Tesco
Dental Insurance
Tesco
Breakdown Cover
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