direct line insurance
direct line insurance
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Direct Line Insurance - Car Insurance, Travel Insurance, Home Insurance and Life Insurance
About Direct Line InsuranceThe story behind Direct Line Insurance is a fascinating one, and a good lesson in modern day Business Practise! Despite really coming to the fore of peoples minds in the 90's, Direct Line Insurance was actually founded back in 1985 selling just a solus insurance product - Car Insurance! However, they were fairly revolutionary in the way they marketed that one product, they only used the telephone to do business. Direct line Insurance was the first company not to rely on a high street prescence to maximise their customer acquisition. Although seen as a gamble, and many industry experts believing they wouldn't be able to survive without the critical mass that they deemed the high street to bring, something was obviously working for them, as 23 years later they boast eviable stats - multinational operation across Germany, Spain and Italy, a thriving online prescence and a still growing telephone operation and in excess of five million customers across a broad range of financial products. The company is keen to point out that their success is mainly attributable to several factors - customer service being key, which is delivered through industry leading training - in itself demonstrating a real belief in their staff - this coupled with competitive rates on their products and a great range of products and services has enabled Direct Line Insurance to see continued growth and have a market dominance in the new millenium! So what do Direct Line Insurance Offer?
Why Use Direct Line Insurance? The insurance marketplace is mega competitive these days, with so many deals its hard to imagine why one provider is better than another. Direct Line Insurance is in the top 3 of insurance companies for two main reasons as far we are concerned - firstly its customer service is spot on. You can phone or email them with any problem or query, and you can be assured you'll get a speedy response with relevant information. Secondly, their premiums are VERY cmpetitive. Unlike some other big brand names, Direct Line Insurance do not rely JUST on their brand, they know they must give value for money, or the insurer seeker can just as easily go elsewhere. And Finally...Direct Line Insurance Offers
General Insurance products are underwritten by Direct Line Insurance plc which is authorised and regulated by the Financial Services Authority. Registered office: 3 Edridge Road, Croydon, Surrey CR9 1AG. Registered in England and Wales no. 01810801. The Financial Services Authority's Register can be accessed through http://www.fsa.gov.uk/register
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