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Benefit Cosmetics Top Sellers
Created in 1976 in San Francisco by twins Jean and Jane Ford. Benefit Cosmetics have become a luxury global brand. Their daughters Annie and Maggie have grown up watching the Benefit products being created and have become expert makeup trend artists. They work with clients around the world sharing their inside knowledge on beauty. They each have their own favourite products which you can find out about when you visit Benefit Cosmetics Online.

Born from their passion for make up, Jean and Jane Ford's Benefit has swept the world with one-of-a-kind cosmetics and feel good philosophy. This "double trouble" duo suddenly became an overnight sensation (no surprise) thanks to the ingenious products they introduced to the beauty world—like a liquid blushing tint (Benetint) and a yellow cream that eliminated discoloration around the eyes (Lemon Aid). Women flocked to Benefit boutiques for products like these and the "locker room" atmosphere where gossip thrived and boyfriends were the subject of great debate. This spirit gave rise to memorable shade names like, "Exes make great speed bumps." Soon, magazine editors were dubbing Benefit the most "action-packed" brand in the business.

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